What must your brand have?
Refers to developing and highlighting unique characteristics of a brand that allow it to stand out in the market.
This means that a brand must be able to offer something that other brands do not have, which can attract customers and position it as unique.
Refers to maintaining a consistent brand image across different marketing channels, as well as in everyday interactions with customers.
All elements of the brand image should be consistent, from the logo, colors, fonts, to the style of communication and way of presenting the offer.
Refers to maintaining a consistent brand image across different marketing channels, as well as in everyday interactions with customers.
For customers, it is important to have trust in the brand, and authenticity is an important factor in building trust and customer loyalty.
Uniqueness
Consistency
Authenticity
Value
Refers to providing valuable and relevant products or services to customers, as well as building relationships and developing bonds with them. Customers want to be sure that they are investing their money in something valuable, and value is an important factor in building a brand image..